Abutilon palmeri is a dense, round shrub growing 3–8 feet (0.91–2.44 m) high by 2–5 feet (0.61–1.52 m) wide. Branch and stem parts are also pubescent with red-brown coloring to twigs; bark ranging green to brown. The foliage is characterised by velvety heart-shaped (nearly round to cordate) leaves forming as alternates at meristems. The leaves are serrate, remarkable for dense woolly texture; pubescent; maintains velvety texture and bluish gray-green above and below. The flowers are yellow (5 petals; yellow to orange) and cup-shaped; approximately one inch in size. Plant blooms for most of summer. The plant produces a small fruit (1/2 inch approximate diameter); the fruit is round, capsular and multi-parted and covered with silky pubescence similar to foliage.